The App Store Optimization (ASO) Specialist is responsible for maximizing the visibility and performance of mobile applications on various app stores. This role involves implementing strategies to improve app store rankings, increase downloads, and enhance the overall discoverability of mobile applications.

The primary purpose of the App Store Optimization Specialist is to enhance the visibility and competitiveness of mobile apps by optimizing app store listings, conducting market research, and implementing effective ASO strategies.

Job Duties and Responsibilities:

1. Conduct thorough keyword research to identify relevant and high-performing keywords for app store optimization.
2. Optimize app store listings, including app titles, descriptions, screenshots, and other visual assets.
3. Monitor and analyze app store trends, competitor activities, and user reviews to refine ASO strategies.
4. Collaborate with marketing and development teams to align ASO efforts with overall marketing objectives.
5. A/B test various elements of app store listings to improve conversion rates and download metrics.
6. Stay informed about changes in app store algorithms and guidelines to adapt strategies accordingly.
7. Provide regular reports and insights on ASO performance to stakeholders.
8. Recommend and implement strategies to improve app ratings and reviews.

Required Qualifications:

1. Bachelor’s degree in Marketing, Business, or a related field.
2. Proven experience as an App Store Optimization Specialist or in a similar role (2-4 years).
3. Strong analytical skills and proficiency in data-driven decision-making.
4. Familiarity with mobile app analytics tools (e.g., App Annie, Sensor Tower).
5. Excellent written and verbal communication skills.
6. Knowledge of app store guidelines and best practices for iOS and Android platforms.

Preferred Qualifications:

1. Certification in Mobile Marketing or App Store Optimization.
2. Experience with app localization and understanding of regional market differences.
3. Familiarity with mobile app development processes.
4. Knowledge of UX/UI principles for mobile apps.

Working Conditions:

• Office-based or remote work, depending on company policies.
• Collaboration with cross-functional teams, including marketing, development, and analytics.
• Flexible work hours to accommodate global app store updates and activities.
• Continuous learning and adaptation to stay current with industry trends.